Susan Beaupre – Owner/Stylist
Susan dreamed of doing hair and owning her own salon ever since she was a little girl, and she turned her dreams into reality when she opened Pure Bliss. Susan went to cosmetology school in California, and has worked throughout the United States. She has been working in the industry for over two decades and has been working exclusively with AVEDA for more than half of her long running career. She is known for her bangs, bubbly personality, and she always has pep in her step! She lives by the motto, “beauty is as beauty does.”
Ali Richardson – Stylist
Ali is a bubbly blonde who has been in the industry for over 10 years. She appreciates working with AVEDA because of its natural and organic properties and loves that every AVEDA color formula is customized to each client. She excels in cutting and loves doing anything with color, especially Balayage. She says the best part about her job is getting to make people look and feel beautiful!
Brittany Schwartz – Stylist
Brittany started her cosmetology career as a receptionist at a salon, and she then went on to graduate from Regency Beauty Institute. She is certified in the Keratin Smoothing System and is a big advocate for AVEDA’s Botanical Therapy Treatments. Brittany excels at coloring and updos, and she takes classes regularly. She is known for always going the extra mile for her clients!
Kody Verardo – Stylist
Kody has been in the hair industry for a decade, and with AVEDA for 9 of those 10 years. She loves AVEDA color for its quality and the infinite range of tones it allows to customize to everyone’s individual look. She also enjoys the art of being able to take a desired style and cater it to a client’s face and head shape. While her appreciation of art is what drove her to this profession, it is her relationships with her clients that makes her more and more passionate about being a stylist.
Rachel Snider – Stylist
Rachel Snider’s creativity is artsy and unique, and it shows in the work that she does with her clients. She is excellent with hair color and is always up for a challenge, at the same time she is skilled enough to tell you when you should not do something. She also enjoys working with brides to give them beautiful hair and makeup on their wedding day. Rachel is bold and innovative when it comes to hair trends, and she always has a jumpstart on what’s popular.
Rachel Sever – Stylist
Rachel Sever is known for her edgy look, and her creativity exudes in all of the work she does. She excels at color and styling by taking your appointment to the next level with continually keeping herself updated on the most current, modern and classic techniques and trends. Her favorite AVEDA product is the Nourishing Styling Creme. Rachel’s passion is enhancing her guests beauty by conforming new styles to her clients current look to personalize it to their specific needs.
Ray Cottingham – Stylist
Ray has been doing hair since the early ‘80s. He has worked in Chicago, Atlanta, Sarasota and Peoria. He has studied at the AVEDA Institute in Minneapolis and Chicago, and also at L’oreal in New York. Ray’s clients have included professional models, actresses, opera singers and athletes. He enjoys cuts and colors, and he loves working with AVEDA.
Sandy Auen – Stylist
Sandy has been doing hair for many years! She has seen and tried many hairstyles throughout her career, and she gets a kick out of watching the trends go in and out of style. Sandy excels in short haircuts. She loves making her guests look beautiful, but she believes that beauty is also “skin deep!” The greatest accomplishment Sandy has achieved is such a loyal following from her clients.
Stephanie Vires – Stylist
Stephanie’s beauty motto is, “A great head of hair enhances beauty for a great person.” She has been creating beauty through cosmetology for over 10 years and never tires of it. She stays on top of trends by regularly attending classes and following the celebrity’s new ‘do’s. She is Keratin Smoothing System certified and loves highlights for spring/summer and rich warm color for fall/winter. Family is very important to Stephanie, and her clients have grown to be like family!
Dannie Hayes – Stylist
Dannie has been doing hair for over a decade! What she loves about AVEDA is their environmental awareness and the steps they take to be as green as possible…it is something she strives for in her everyday life. Her favorite part of being a stylist is changing the way people look and feel about themselves.
Brandon Chandler – Front Desk Coordinator
Brandon is our Front Desk Coordinator. He has experience working in the salon environment from working at a prestigious salon in New York City. He brought his expertise and talents back to Peoria. Brandon is involved in theatre and local arts, and he translates the Pure Bliss mission creativity, expertise and professionalism into all that he does.
Samantha Caldwell – Stylist
Samantha has always had a strong passion for the beauty industry. She went to Paul Mitchell The School in Chicago, and has worked at many fashion shows including the American Beauty Show. She loves updos, styling and makeup, and her favorite part about being a cosmetologist is getting the chance to help someone look and feel beautiful from the inside out.
Michelle Krank – Esthetician
Michelle is a Seattle native and current Peoria resident. She graduated from the renowned Euro Institute in 2007 and received her Master Esthetic certification from the Washington Laser Institute in 2014. She is certified with Lash Affair. Michelle has built a loyal clientele through her attention to detail and high quality services. Her specialties include: treatment and relaxation facials, face & full body waxing, brow & lash tinting and lash extensions. Her goal is for all clients to leave their service feeling beautiful & confident.
Leslie Mason – Licensed Massage Therapist
Leslie believes in the natural healing properties and many benefits of massage. She combines her beliefs in natural healing and her clinical education at the Illinois Central College of Therapeutic Massage to provide a soothing and beneficial treatment. Leslie enjoys focusing on the comfort and safety of her clients. She strives to make each session on her table meaningful by guiding the body toward peace, balance and relaxation. She understands that each person has individual needs and preferences and focuses on the needs of each of her clients.
Cari Hill – Stylist
Cari comes to us from San Antonio, Texas, and was born and raised right here in Peoria. Her career started in Phoenix and has taken her to San Francisco, Boca Raton, San Antonio and now here with us! She has thirty plus years in the beauty industry as a stylist, salon/spa manager and educator. Cari says after all these years, she still has passion for her work and can’t imagine doing anything else. Her specialties include color correction, dimensional hair color, keratin smoothing treatments and hair extensions. Her experience with Aveda began in 2003 and her favorite Aveda product is Control Paste for its versatility. “Everyone deserves to feel beautiful, and I crave the opportunity to be instrumental in achieving that feeling for someone.”
Chelsea Ulbricht – Front Desk Coordinator
Chelsea is a longtime guest of Pure Bliss. She enjoyed her experience so much, she wanted to be part of the team! Chelsea’s medical front office experience has been a plus for the team. She has years of experience with our products, and can’t wait to share it with you. You’ll love her calm and professional approach.
Coby Floyd – Stylist
Coby’s passion for the beauty industry began during childhood when he would accompany his grandmother to the beauty shop for her weekly hair-do every Saturday morning. His biggest thrill comes from turning his clients toward the mirror and watching their faces light up with excitement. After a decade in the industry, he is still passionate about continuing his education, staying abreast of new trends. Coby especially loves cuts, color, styling and up-dos.
Bri Jacob – Front desk Coordinator/Wedding Coordinator
Bri has been an AVEDA lover and consumer since 2002. She lends her background in Communications to give each guest the best experience possible. She began her career with AVEDA back in Wisconsin and continues to grow and challenge herself within the industry. She resides in Peoria with her husband of 13 years. They just expanded their family and are excitedly expecting their baby girl in January of 2018. She is a graduate of Tricoci University-Nail Technology Program, but her true passion is guest relations. Bri attends the AVEDA forums regularly to keep up with the product line she believes to be superior to others. She has insight on the best of both worlds having been a service provider as well as a front desk coordinator.
Riley Long – Esthetician / Makeup Artist
Riley graduated from Tricoci University of Beauty Culture. She’s been passionate about the beauty industry from a very young age. She is known as a brow and lash perfectionist and she believes makeup is meant to enhance each individuals natural beauty. She loves to see her clients leave feeling beautiful.
Melinda Stoneking – Stylist
Melinda has always had a passion for making people the very best version of themselves. She loves to see the transformation that happens with a new color or cut and style. After 22 years, she loves her career more now than ever!
Alexis Harris – Stylist
Alexis is new to Aveda but loves their creative color line and all the different products they have to offer. Her favorite part about doing hair is seeing the clients reaction to the finished result. She specializes in updos and color and loves taking classes to learn new techniques and further her education.
Ashley Wright – Stylist
Ashley has been doing hair for 5 years, but has loved it since she was a little girl. She especially enjoys making big changes for her guests, a new cut and style or fresh color is her jam, but if you like to stay with what you love she is good with that too! Her favorite thing about Aveda color is the freedom she has to create custom colors while still using Earth friendly products. Ashley is a firm believer that if you look good, you feel good, you do good!
Anthony Davini – Stylist
Anthony loves cutting hair for men, women and children. He enjoys the creative aspect of hair color and works within both the natural hair color pallet as well as fun or funky colors. He also offers both tape in and fusion extensions. One of his favorite parts of his profession is the ability to have great conversations with his guests.
Marissa Wenger – Stylist
Marissa is a seasoned stylist with over 10 years experience. She is skilled in cutting all hair types, but specializes in cutting fine, thin hair. Marissa also loves to customize the perfect color formulations for her clients and creating dimension with foiling techniques. Marissa is passionate about living the Aveda philosophy not only behind the chair, but also in her everyday life.
Lynette Norris – Front Desk Coordinator
Lynette is a native of Peoria. After marrying her husband, Kurt, they moved around with his career and returned to the area over three years ago. Lynette worked in the hospitality industry after college, then stayed home to raise her two daughters. Now that they’re grown, she decided to get back into the work force. She loved coming to Pure Bliss as a guest, and now loves working with the Pure Bliss family and guests that we serve.